The Perfecting Product Blog
UX research
Find Success Faster With Usability Testing
Skipping usability testing slows down product development by forcing developers to fix apps when they're already complicated by being in production.
product strategy
Product Market Fit Starts With Smaller Markets Than People Think
Instead of finding PMF in large markets, companies find product-market fit in a series of small connected markets that expand into each other as their products bridge into new use cases.
user research
How User Interviews Go Wrong
Administering a solid user interview process isn't easy or straight forward. Its results are easily distorted by the influence of ordinary human incentives. Here are some common mistakes to watch out for.
meta
Our Website is Our Product
For our website to succeed as a product, we need to deliver a high quality user experience, build an authentic brand, and deliver useful and non-obvious advice.
Citizens Deserve Secure and Transparent Voting Software
It’s never been more important to secure the vote than now when social media exercises tremendous influence and is less transparent and accountable than ever.
Feature Request Friday
Apple Should Offer Do Not Disturb Settings for Days of the Week on iOS
iOS users can turn their alarm clock on and off for specific days of the week. Why not let users do the same for Do Not Disturb?