The Perfecting Product Blog

UX research

Find Success Faster With Usability Testing

Skipping usability testing slows down product development by forcing developers to fix apps when they're already complicated by being in production.

product strategy

Product Market Fit Starts With Smaller Markets Than People Think

Instead of finding PMF in large markets, companies find product-market fit in a series of small connected markets that expand into each other as their products bridge into new use cases.

user research

How User Interviews Go Wrong

Administering a solid user interview process isn't easy or straight forward. Its results are easily distorted by the influence of ordinary human incentives. Here are some common mistakes to watch out for.

meta

Our Website is Our Product

For our website to succeed as a product, we need to deliver a high quality user experience, build an authentic brand, and deliver useful and non-obvious advice.

Citizens Deserve Secure and Transparent Voting Software

It’s never been more important to secure the vote than now when social media exercises tremendous influence and is less transparent and accountable than ever.

Feature Request Friday

Apple Should Offer Do Not Disturb Settings for Days of the Week on iOS

iOS users can turn their alarm clock on and off for specific days of the week. Why not let users do the same for Do Not Disturb?